The Digital Buying Journey: How to Drive Engagement and Conversion | Interview with Morgan Beard from Occupier

The Digital Buying Journey How to Drive Engagement and Conversion Interview with Morgan Beard from Occupier


Having control is truly empowering. Occupier is helping you take control of your real estate. Morgan Beard, Director of Marketing gives us more insights. Occupier is a PropTech company that helps commercial tenants manage the entire lifecycle of their lease from site selection to lease accounting compliance. Morgan explains that Occupier’s software is aimed at modernizing the tech stack and the day-to-day workflows for heads of real estate, controllers, and CFOs, who are working to comply with new lease accounting standards. Occupier drives growth through inbound marketing, referrals, and outbound sales channels. Morgan explains that they have seen a 47% increase in website traffic and a 110% increase in inbound opportunity creation due to the increasingly digital buying journey. By additionally providing valuable downloadable personalized content pieces they’re helping customers while driving lead generation. 

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.

Free AI-Powered Buying Journey Toolkit

Learn how to optimize your buying journey and speed up your revenue with top strategies and invaluable resources.