B2B Health
Sales Requests
Doctoralia is a healthcare platform that serves both B2C and B2B audiences across multiple markets. While their B2C offering focuses on connecting patients with medical professionals, their B2B websites are designed to generate leads from clinics and healthcare providers.
Because these audiences and goals are very different, Doctoralia manages them on separate domains. To improve performance on the B2B side, the team decided to run a one-month trial with Pathmonk across three B2B markets: Mexico, Colombia, and Italy.
The challenge: not enough qualified B2B leads
Doctoralia’s B2B websites were receiving traffic, but a large part of that traffic was not converting into qualified leads. Many visitors explored the pages, but did not take the final step of requesting a demo or contacting the team.
The main issue was not traffic volume, but intent. Visitors with genuine business interest were not being guided clearly or quickly enough toward the demo form. As a result, high-intent users were leaving the site without converting, and the sales team was missing valuable opportunities.
Doctoralia needed a way to help the right visitors take action at the right moment, without adding friction or redesigning their existing pages.
The solution: quick guidance to demo form
Doctoralia implemented Pathmonk on their B2B websites to better guide high-intent visitors toward the demo request form.
Instead of changing page layouts or running a redesign, Pathmonk added intent-based microexperiences that appeared only when visitors showed signs of genuine business interest. These microexperiences helped remove uncertainty and made it easier for visitors to understand the next step to take.
The focus was simple: reduce the time and effort it took for qualified visitors to reach the demo form.
By adapting messaging and guidance based on real-time behavior, Pathmonk helped Doctoralia surface the demo request at the right moment, without disrupting the browsing experience for lower-intent users.
Why did Doctoralia choose Pathmonk instead of more traditional CRO tools such as Mutiny, Drift, Gong, or ClickFunnels?
- 1 month free pilot: To make the decision risk-free, Pathmonk offers a one-month free pilot. Once the results speak for themselves, Pathmonk becomes a trusted partner of any marketing team. If you want to benefit from a free 30-day pilot with Pathmonk, book your demo here.
- No manual work needed, effortless automation: Pathmonk generates customized user interactions automatically, eliminating the need for manual input and enhancing the efficiency of user engagement, ensuring each interaction is pertinent to the user.
- 5 min setup: Pathmonk offers flawless integration with various CRM systems, enabling easy synchronization and streamlined data management.
- Cookieless technology: Pathmonk operates without the use of tracking cookies, adhering to privacy regulations and catering to user preferences for enhanced data security.
The results: +82% increase in qualified leads in just two weeks
Across the three markets, Pathmonk delivered an average increase of +82% in qualified B2B leads within a 14-day evaluation period.
Results by market:
- Colombia: +134% increase in qualified leads
- Italy: +80% increase in qualified leads
- Mexico: +32% increase in qualified leads
Across all three websites, the improvement came purely from on-site optimization. No additional ad spend, traffic increases, or redesigns were required.
How can we measure the exact impact of Pathmonk?
To ensure accurate performance attribution, Doctoralia followed Pathmonk’s recommended setup by first running personalization on 50% of the traffic. This allowed for a clean A/B comparison:
- Disabled (control): Standard website experience
- Enabled: Visitors exposed to Pathmonk’s AI-driven microexperiences
By comparing two identical traffic segments over the same period, the team could clearly see how visitors behaved with and without Pathmonk. The control group showed the clinic’s baseline performance, while the Pathmonk-enabled group revealed the incremental lift created by intent-based microexperiences.
Below you’ll see the comparison for 1) Colombia 2) Mexico and 3) Italy:
Across the 14-day evaluation period, Pathmonk consistently outperformed the control group at every stage of the funnel—awareness, consideration, and decision—making the uplift fully attributable to the AI-powered experiences rather than changes in traffic, seasonality, or website updates.
Next steps: building a multi-goal strategy based on intent
After the trial, Doctoralia decided to expand their setup and move toward a multi-goal strategy based on visitor intent.
Because different sections of their B2B websites attract very different types of visitors, the team chose to set up an additional Pathmonk account per website, focused on a distinct goal and stage of the journey.
The initially set account is now used on high-intent pages, including solution pages and pricing, where the main objective is to generate qualified demo requests and direct contact with the sales team.
The second account is used on lower-intent sections, mainly the blog and a few non revenue generating landing pages, where visitors are earlier in the decision process. In this setup, the goal has shifted to signing up for a lead magnet webinar, helping nurture prospects without pushing for a demo too early.
By separating accounts, Doctoralia keeps optimization focused, avoids mixing intent signals, and maintains clean attribution. This setup allows them to guide visitors more naturally across the journey while continuing to scale results across markets.
Generate better leads to grow your sales
Discover new strategies to unlocking a flood of high-quality leads from your website.
