Driving Brand Awareness and Emotional Connections | Interview with Kevin Howard from Thnks

Introduction

A simple ‘thank you’ can go a long way, especially in a working environment. As they say at Thnks ‘People like to do business with people they like, and everyone likes someone who appreciates them.’ Thnks helps build better relationships between businesses and their clients by facilitating the immediate delivery of thoughtful gestures of gratitude. Kevin Howard, SVP of Customer Experience gives us insight into their expansion into various industries such as healthcare, tech, ad sales, marketing, and HR departments, even allowing users to send gratitude gestures to local small businesses in their community. Kevin helps us understand their Thnks Factor helps them build brand awareness and to extend their reach every time a gesture of gratitude is sent, as the individual receiving the gesture becomes aware of Thnks. In addition to the Thnks factor, Thnks also uses paid media and demand gen efforts. The website is a critical role in their success, as they drive all of their prospects to it. It’s the first emotional connection that prospects have with their brand and platform, articulating their brand values and purpose.