Paying for and affording healthcare should never be difficult and yet it is a reality for many. PayZen is on a mission to solve healthcare affordability. They use data and AI to create individualized patient payment options that families can afford. The Director of Demand Generation, Bre Bush joins to dive into the critical and vital work they are doing for both individuals and healthcare providers. As her role suggests Bre, with passion and skill, is focused on driving demand, building awareness, and increasing lead generation. Bre is working to optimize its website for quality and informative content that serves to better support its buyers’ journey.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?