Trusted, reliable, innovative, and cost-effect really ticks all the boxes for what we want in the solutions and tools we leverage every day. Ticking all these boxes and helping to automate warehouses is Clarus WMS, an online Warehouse Management Software for Small and Medium Businesses. Head of Marketing, Craig Robinson, dives deeper into how their platform serves their buyers. Serving a traditional audience sees clients acquired through word of mouth and partnerships. But, Craig is ready to transform this to the digital world with a focus on demand generation and inbound marketing. Their website has served as a key sales tool but Craig is ready to shift this to an educational platform that provides more valuable content to drive that demand generation and better serve the prospects in their buying journey.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.