Driving Engagement and Acquisition with the Power of Influencer Marketing | Interview with Sandy Smith from Yodo1

Introduction

The mobile gaming industry is massive with an estimated to generate $189.50 billion by 2024. So we were excited to learn more from Sandy Smith, Head of Social Media and Organic Marketing at Yodo1, a mobile game publisher. Sandy explains that Yoda1 Games is a global company with 150 remote employees, empowering people to build the lives they want through mobile games. The company offers three sectors: monetization, publishing, and IP licensing, catering to various game developers. Their website plays a crucial role in attracting clients, offering estimates of potential earnings through their services. It impresses potential clients with a user-friendly interface and provides estimates of potential earnings, fostering credibility and transparency. Sandy, as head of social media and organic marketing, focuses on promoting their published games through influencer marketing on platforms like YouTube, Twitch, and TikTok, adapting to the evolving mobile game industry where user acquisition costs are rising. Influencer marketing helps drive player engagement and user acquisition. By collaborating with YouTubers, Twitch streamers, and social media influencers, they tap into wider audiences, benefit from authentic endorsements, and generate word-of-mouth buzz, contributing to their success in the rapidly growing mobile gaming industry.