Introduction
We’re always trying to connect with our customers. And the digital, independent world of the internet can make that challenging sometimes. How do we retain engagement, encourage customer conversations, and build relationships? CataBoom has combined the need for connection and the explosive world of gaming to create a platform that automates the ability to create responsive game mechanics in minutes that can be deployed on any web-enabled device across any customer or employee touchpoint. The Head of Commercialization, Wally Schlaegel dives into CataBoom’s inception, its wide reach, and acquisition channels. Yes, they certainly practice what they preach; driving growth and conversions through interactive gamification. Wally is eager to ensure that their website is more of an interactive experience than a content library.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?
Get The Buying Journey Guide
Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey
