Helping to protect your business and ultimately manage your secrets is Akeyless, a unified vault platform built to secure DevOps credentials and access to production resources. The VP of Marketing, Rob Young, gives us an in-depth insight into who they serve and what value their service offers. As they address and solve a common challenge in the industry, organic growth has been a key driver behind customer acquisition. This means providing quality and educational content that truly serves the prospects. Listen in to get more insight into how Rob is driving growth.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?