Our core mission as marketers should not be simplifying driving conversions and gaining customers but also retaining clients and driving customer advocacy; a powerful tool for driving growth. Gardenpatch describes customer advocacy as the ‘secret sauce to sustainable and exponential long-term business growth’. Growth Hacker and Head of Marketing, Shanece Grant dives into gardenpatch’s mission to help companies build scalable systems that drive customers through a “WOW” worthy buyer and customer journey towards advocacy. Helping others engage and grow customers made us interested in their own marketing efforts they deem essential to driving growth. Shanece puts it all down to the user experience. Ensuring that you understand your buyers’ journey and tailoring content and experiences that match a user’s needs. Coupled with their own advocacy efforts and valuable content the team is successfully driving growth and conversions.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?