Driving Business Growth with a Well-Crafted Online Presence | Interview with Michael Noce from Echo360

Driving Business Growth with a Well-Crafted Online Presence Interview with Michael Noce from Echo360


Interactive video has emerged as a powerful tool that revolutionizes the way we learn, offering a dynamic and engaging experience that transcends traditional educational methods. We welcomed Michael Noce the Director, North America Sales at Echo360. Echo360 helps organizations engage employees through a range of products, including video, audience response, content creation, and exam-taking, with the goal of creating a culture of learning. Echo360 serves clients in higher education, corporate America, healthcare, and oil and gas industries. Echo360 uses various outreach initiatives to expand its reach and engage with potential clients. While they are currently making a strong push on outbound efforts, they have historically relied on their website as a primary source of opportunities. Their website serves as a hub for visitors to learn about Echo360’s offerings and convert them into future clients, emphasizing the importance of a well-crafted online presence in driving business growth. They leverage social media platforms, including TikTok, to improve their online presence and generate interest. By focusing on SEO and creating compelling content, they attract individuals searching for audience response and video content management. Michael emphasizes the importance of making learning interactive and engaging, particularly in the context of attention spans getting shorter. He also highlights the value of data in improving organizations and advises using it to make informed decisions.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

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