Driving User Acquisition and Conversion with Performance Marketing Strategies | Interview with John Redig from FactoryFix

Introduction

We can’t deny that we all want a little bit more time. So it’s solutions like FactoryFix we should be embracing. Saving us time and automating tedious tasks. FactoryFix is the leading recruitment automation solution for manufacturing companies. Senior Marketing Manager and Demand Generation professional at Factory Fix, John Redig helps us understand how their products facilitate the discovery, conversations, and hiring process between employers and recruiting professionals. John discusses how recruitment professionals learn about their company and their key user acquisition strategy. Traditionally the team has relied on a physical presence at HR tech conferences and manufacturing conferences. They have now shifted to driving awareness through paid SEM ads and keyword optimization. The website plays an important role in the journey and conversions, as a hub for information highlighting their value proposition, and social proof. Rob dives into the importance of tailoring landing pages to the nuances when it comes to separating the audience of recruiters and job seekers.