We noticed a shift in the way fellow marketers are thinking; it’s no longer about just trying to sell, it’s about solving needs and providing help. Our guest today is fully embracing this new concept of empathetic marketing in his efforts to grow and put value first. Blair Gatchel is the VP of Sales and Growth at Bond AI; a human-centered AI platform for banking powered by the world’s first EmpathyEngine. As fewer buyers make decisions online without talking to a sales rep websites are crucial to final purchasing decisions and Blair is focused on messaging, highlighting value propositions, and educating prospects.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?