The Role of Empathetic Marketing in the Buyer’s Journey | Interview with Blair Gatchel from Bond.AI

The Role of Empathetic Marketing in the Buyer's Journey Interview with Blair Gatchel from Bond.AI


We noticed a shift in the way fellow marketers are thinking; it’s no longer about just trying to sell, it’s about solving needs and providing help. Our guest today is fully embracing this new concept of empathetic marketing in his efforts to grow and put value first. Blair Gatchel is the VP of Sales and Growth at Bond AI; a human-centered AI platform for banking powered by the world’s first EmpathyEngine. As fewer buyers make decisions online without talking to a sales rep websites are crucial to final purchasing decisions and Blair is focused on messaging, highlighting value propositions, and educating prospects.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

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