Introduction
We can impressively gather certificates and badges but can we verify, track and secure them? Accredible is the industry-leading digital credentialing platform. Securely issue, manage, track, and verify your credentials faster and more easily for a fraction of the cost. Director of Demand Generation and Digital Marketing, Cody Gondyke helps us understand how they enable organizations to award their students with proof of skills and help employers to identify ideal job candidates. They’re centered around education so it’s no surprise that educational content plays a critical role in serving and empowering their independent buyers. Cody discusses the balance of serving this content, ensuring it’s truly valuable, and customizing buying journeys to varying personas.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.
Free AI-Powered Buying Journey Toolkit
Learn how to optimize your buying journey and speed up your revenue with top strategies and invaluable resources.
