Enhancing User Experience by Elevating Website Design and Interactivity | Interview with Jonathan Unger from Regrow AG

Introduction

Climate change is a global challenge that requires collective action from each and every one of us to safeguard the future of our planet. Jonathan Unger, Senior Demand Generation Manager at Regrow Ag, discusses their mission to combat climate change by helping companies build resilience in their supply chains and reduce their carbon footprint through the use of software. Regrow is a multinational team of scientists, agronomists, engineers, and software developers committed to transforming the supply chain from farm to fork to ensure a prosperous future for people and the planet. Regrow primarily serves consumer packaged goods, agribusiness, and retail industries. Regrow initially relied on personal connections and founder-led sales to establish their presence in the market. They also leveraged PR efforts and media coverage, which helped gain visibility and attract attention from potential clients. However, they are now looking to expand their reach through more scalable and digital channels, such as LinkedIn, ABM platforms, and search advertising. Their website plays a crucial role as it serves as a platform for showcasing their mission, services, and solutions. It is designed with simplicity and ease of navigation in mind, allowing visitors to quickly understand how Regrow helps companies reduce their carbon footprint and build resilience in their supply chains. While the website is effective in conveying the core message, Jonathan acknowledges the need to elevate its design and make it more interactive for an enhanced user experience.