Marketers are moving further and further away from gating their content in resources in order to provide their users with an enhanced buying journey that offers value over friction. Taking on this education-first marketing is Marketing Lead at Limelight, Firdaush Bhadha. Limelight is trusted by finance teams as the next generation of excel; offering data integration, collaboration, and control. Firdaush breaks down their acquisition channels, their ABM strategies, and their pivot towards education-first marketing. With his growth mindset, he is on a mission to educate and guide users through a valuable and frictionless buying journey.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?