We could have endless debates about the most important stage of the buying journey but none of those stages matter if you lose a prospect at the purchase stage. Advocating for the purchase stage of the buying journey is the VP of Sales and Marketing at Authvia, George Sens. Authvia is an innovative, SaaS whose flagship software application delivers a highly secure, fast, and contactless payment option via text messaging and other applications. George dives deeper into their key use cases and his perspective on ROI, conversions, and the buying journey.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?