Enhancing User Experience and Accelerating Time to Value in the Buying Journey | Interview with Hannah Jelliman from Whereby

Introduction

Great culture is key to building a great company and as we become increasingly remote this means so much more to business success. Whereby helps to enable a world where people can work from anywhere by providing an easy-to-use and user-friendly communication platform. Senior Marketing Manager at Whereby, Hannah Jelliman helps us understand their customer base which has seen a shift throughout the pandemic. Anyone who wants to communicate with people in different locations in real time creates endless customer possibilities. So how do they reach that wide audience? The team focuses on creating memorability as their key channels are word-of-mouth and natural virality. By making the user experience memorable and the brand memorable, customers can spread the word and prospects can keep returning to their buying journey. Their website is the first touchpoint for many of its customers, with the key purpose of differentiating Whereby from its competitors, unpacking its brand values, and explaining pricing and features. Hannah reminds us that it’s important to get people into the experience quickly to create quick time to value.