What’s the best thing about taking a trip to the highest floor in the building? It gives you the best view; an opportunity to look at a city as a whole. Helping elevate brands and people to provide you with the best view yet is 97th Floor; a digital marketing agency that believes in creative and innovative digital marketing strategies. The VP of Marketing, Danny Allen gives us more insight into who they serve best and how they help their clients help their customers. With the key goal of serving their prospects, Danny reminds the listeners to invest more time in understanding your end-users and connecting your content and customers to form an alignment rather than just a sale.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?