Executing a Data-Led, Interactive Conversion Goal | Interview with Apoorv Sharma from Market8

Executing a Data-Led, Interactive Conversion Goal Interview with Apoorv Sharma from Market8


Creating an in-demand and needed software is certainly impressive but it can’t serve its true purpose if your audience doesn’t know about your existence. Market8 is focused on helping clients establish their brand and sell more software. As a SaaS growth marketing agency, they offer consulting, strategy, and execution of programs to help solve the critical problems of scaling SaaS. Senior Performace Marketing Manager, Apoorv Sharma joins us to provide insight into the full-scale service Market 8 provides. But we wanted to know how they grow and scale themselves. Apoorv highlights their key acquisition channels and the important role of their website. Through a data-led and interactive conversion goal, Market8 manages expectations, figures out what will work best, eliminates irregularities, and develops trust. Going beyond this interactive conversion goal, Apoorv gives our listeners tips for creating a converting website overall.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

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