Introduction
The world is continuously changing and the way we reach audiences and the way consumers buy is evolving rapidly. Data can be crucial to successfully meet the needs of our consumers. Digital marketing & content expert with a passion for storytelling and entertainment joins us today. MacEwen Patterson is the Digital Marketing Strategist at Digital Niche Agency that has worked with over 400 brands on data-driven and growth-marketing campaigns to effectively acquire users, customers, and investors. MacEwan dives into the inner workings of their agency and how they effectively acquire their own clients to drive growth.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?