It’s the age of intelligence and automation; the era of embracing AI. So we were eager to welcome Michelle Tilton, the VP of Marketing at Gryphon. Gryphon is a sales intelligence platform that provides conversation intelligence and AI-powered guided coaching for sales teams. Michelle explains how the technology helps to take manual data entry out of the sales rep’s hands and provides real-time coaching to maximize sales. Michelle dives into their efforts to expand and support their inbound buyers’ journey through various digital channels such as LinkedIn, pay-per-click, and SEO. With events, both in-person and digital, also playing a significant component in their outreach. As the website plays a critical role in any inbound journey, Michelle discusses the role it plays as an educational tool and its focus on serving several buyer personas to ultimately influence and increase conversions.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.