Students have overcome challenging working and studying environments over the last 2 years. As they start to connect with like minds and educators again our students want to ensure they’re getting the best out of their education. Glean is helping students do just that with their inclusive learning technology that empowers students with a proven note-taking process. The VP of Sales & Marketing, Christina Leahy dives into what it takes to serve a highly-networked industry and relationship-driven market. With the growing need for a solution like Glean, the team is expanding buyer personas and looking to define conversion goals that support these different online buying journeys.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.