Introduction
Over the last few years, we have witnessed the incredible possibilities of the pharmaceutical industry. The technology and talent have enabled us to develop and deploy essential medication faster than we’ve seen before. One of those critical technologies is Apprentice’s cloud-based manufacturing platform. The company’s intelligent cloud platform integrates augmented reality, voice recognition, and artificial intelligence that help pharma manufacturers get medicine to patients faster by providing one platform to turn molecules into medicine. The VP of Marketing, Marie Forshaw provides us with more insight into serving this industry and the incredible exponential growth they have been a part of. Marie highlights that if you’re offering value from your audience’s first touch point, you can drive conversions. Through deep, powerful content and messaging, the team at Apprentice is serving and educating their prospects at a critical stage in their buying journey.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?
Get The Buying Journey Guide
Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey
