B2B Manufacturing
Sales Requests
Forrest Technical Painting specializes in high-performance industrial coatings, offering advanced formulations for manufacturers, contractors, and businesses that require durable, technical paint solutions.
The challenge: low sales requests and an outdated website the team couldn’t change
Forrest Technical Painting had a steady flow of traffic but a persistent problem: very few visitors were submitting sales requests. Their website was outdated, difficult to update, and the marketing team had virtually no developer resources available. Even small improvements would take weeks, sometimes months.
This left the Director of Marketing and Product Strategy Kristen Speed stuck: she needed results, but a redesign wasn’t possible, and manual CRO work wasn’t an option. To increase sales requests, she needed a way to improve the buying journey without touching the website at all.
The solution: guide visitors straight to the sales request form
Forrest Technical Painting chose Pathmonk because it offered exactly what the team needed:
- No redesigns
- No developer dependencies
- Fully automated personalization
Pathmonk identified each visitor’s intent stage and displayed personalized microexperiences that guided them toward the action that mattered most: submitting a sales request.
This is how Pathmonk improved the journey
- Awareness-stage visitors received introductions that clarified Forrest’s value and expertise, helping them quickly understand they were in the right place.
- Consideration-stage visitors saw credibility-building proof points such as certifications, durability information, and product advantages.
- Decision-stage visitors were shown direct prompts leading them straight to the sales request form, reducing friction and making the next step obvious.
All of this happened without altering a single line of the website, allowing the marketing team to improve performance instantly.
Some other reasons why Forrest Technical Coatings chose Pathmonk before other traditional CRO tools as Dynamic Yield, ContentSquare, Mutiny, Drift, Gong, or ClickFunnels included:
- 1 month free pilot: To make the decision risk-free, Pathmonk offers a one-month free pilot. Once the results speak for themselves, Pathmonk becomes a trusted partner of any marketing team. If you want to benefit from a free 30-day pilot with Pathmonk, book your demo here.
- 5 min setup: Pathmonk offers flawless integration with various CRM systems, enabling easy synchronization and streamlined data management.
- Cookieless technology: Pathmonk operates without the use of tracking cookies, adhering to privacy regulations and catering to user preferences for enhanced data security.
The results: +63 sales requests in their first 6 months
The first months with Pathmonk delivered an immediate and measurable lift for Forrest Technical Painting. After initially running Pathmonk on a 50/50 traffic split, the personalized experience quickly proved its impact, outperforming the control group across every stage of the buying journey.
✅ +63% increase in conversion rate (from 1.49% to 2.43%)
✅ +169 incremental sales requests directly attributable to Pathmonk
✅ Rapid performance lift: +303% increase in sales requests in the first week alone
✅ Improved funnel efficiency across all stages:
- +37.9% awareness impact
- +44.2% consideration impact
- +50.5% decision-stage impact
Even more importantly, these results were achieved without changing the website and without requiring developer resources. Pathmonk helped the team convert the high-intent visitors they were already acquiring, turning outdated pages into high-performing touchpoints.
How can we measure the exact impact of Pathmonk?
To ensure accurate performance attribution, Forrest Technical Painting followed Pathmonk’s recommended setup by first running personalization on 50% of the traffic. This allowed for a clean A/B comparison:
- Disabled (control): Standard website experience
- Enabled: Visitors exposed to Pathmonk’s AI-driven microexperiences
The uplift was so dramatic in the first seven days — a +303% surge in sales requests — that the team quickly increased exposure from a 50/50 split to 75% Pathmonk-enabled traffic.
Across the full 6-month period, Pathmonk consistently outperformed the control group, validating its ability to guide visitors through a complex industrial-buying journey and dramatically increase inbound sales requests.
Generate better leads to grow your sales
Discover new strategies to unlocking a flood of high-quality leads from your website.
