Transitioning From a Feature-Based to a Problem-Based Website | Interview with J Rollins from ETHIX360

Transitioning From a Feature-Based to a Problem-Based Website Interview with J Rollins from ETHIX360

Everyone should feel safe and protected in the workplace and compliance shouldn’t be that hard. ETHIX360 delivers compliance as a service with the simple goal of providing simple, affordable answers to employee ethics communication, case management, and compliance training. Founder and CEO, J Rollins paints the picture of who they serve and how they do it best. As initial growth was sparked through organic search, driven by intent, the team transitioned to a problem-based website that better served their customers and increased growth. Listen in to get more details from J in their journey to shift focus on their website.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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