There’s always an exciting time during the key growth phase of a business when you start to transition from just awareness building and education to creating a conversion engine. Discussing this transition from outbound efforts to product-led growth is the Director of Marketing at Urban SDK, Jonathan Bass. Urban SDK is a next-generation planning tool that helps smart cities transform mobility, transportation, sustainability, and safety operations with real-time location analytics. Jonathan gives us an overview of the value Urban SDK offers and who they serve best with a touch of his insights into growth marketing.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?