Everyone wants to know someone has their back. Even more so when it comes to taking big entrepreneurial leaps. Well, BACKED, appropriately named has your back. BACKED is a human-centric venture capital fund that invests in exceptional founders, at Seed, in Europe. Vinay Chaudhri, Head of Brand and Marketing, gives us more insight into how they find opportunities, explaining that finding great investment opportunities is complex, particularly in the early stages when there is little data to go on. Warm introductions from trusted individuals or institutions, certain demo days, online communities, and founders in their portfolios are all sources of deal flow. Vinay opens up about the challenges of driving growth and balancing cold inbound leads as unconventional opportunities can lead to outsized wins and that VCs must consider all opportunities. But what role does their website play in this lead-generation process? It’s about derisking the fund in the eyes of potential customers, specifically exceptional early-stage founders. The website demonstrates the fund’s ethos and highlights the companies it has backed in the past, which is important for founders to assess whether the fund knows how to spot winners. Vinay and the team look to optimize their website against data to improve its effectiveness in showcasing the fund’s successes. Ultimately, it’s a way for them to showcase their ability to identify successful companies and build trust with potential customers.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.