How Pathmonk Helped Goethe Business School Achieve +70% Uplift in Leads

Founded in 2004, Goethe Business School (GBS) is an innovative provider of business education and executive development based in Frankfurt am Main, Germany. GBS offers exclusive education platforms for young professionals and executives, focusing on enhancing professional skills and fostering personal development in fields such as finance, digital transformation, and pharma management.

The Challenge: Inefficient Lead Qualification

Goethe Business School had a big problem: they received lots of applications from people all over the world who wanted to join their programs. But it was hard to figure out which applicants were the best fit. 

The traditional process took a long time and was quite complicated, causing delays and sometimes missing out on good candidates. They needed a faster and smarter way to identify the right people for their programs, making the application process smoother and more efficient.

The Solution: Automated Qualification Process

To address the challenge, Goethe Business School collaborated with Pathmonk to implement dynamic interactions on its website that would help qualify prospects.

• Our software deployed full qualification logic in seconds on the website, turning the qualification process into a customer-friendly experience, from data collection to sign-up. 
• Our personalized website interactions allowed candidates to quickly answer questions, creating an interactive experience while simultaneously qualifying potential students.
• The integration included geo-location filtering to further optimize the qualification process. 
• Additionally, these personalized interactions were tailored to match the stage of the buying journey, providing users with appropriate material to influence key decision moments.
• Pathmonk’s seamless integration process ensured that the solution complemented GBS’s messaging and audience, working closely with their agency for a streamlined implementation. Within just three days, Pathmonk was fully integrated, from introductory calls to onboarding forms, and went live on the website, ready to qualify leads effectively.

The Results: +70% Qualified Leads

✅ 70% Increase in Leads: By implementing the Pathmonk solution, Goethe Business School saw a significant boost in the number of leads generated through their website. This increase demonstrated the effectiveness of the new lead qualification process in attracting more potential applicants.

✅ 305% Increase in Conversion Goal Completions: The introduction of targeted and focused conversion goals, such as the ‘on-campus virtual tour’, led to a remarkable 305% increase in completion rates. This indicated that users were more engaged with the website and were taking desired actions, moving further along the buying journey.

✅ Enhanced Efficiency: The streamlined lead qualification process saved time and resources for Goethe Business School. By simplifying the process and eliminating unnecessary administrative tasks, the school’s team could focus their efforts more effectively on engaging with qualified leads and improving the overall applicant experience.

✅ Positive Impact on Bottom Line: The results of the Pathmonk implementation ultimately contributed to a healthier bottom line for Goethe Business School. By generating more leads, increasing conversion rates, and improving efficiency, the school was better positioned to achieve its enrollment and revenue goals.

Key Takeaways

• The Early Bird Catches the Worm: Identifying and engaging with qualified leads early in the buying cycle is crucial for improving conversion rates and optimizing resources. 
• User Engagement *Always* Drives Conversion: Providing an interactive and engaging experience for website visitors can significantly impact conversion rates. By offering micro-experiences tailored to match the stage of the buying journey, businesses can keep users interested and guide them towards taking desired actions, ultimately leading to higher conversion rates.
• Tailored Content Influences Decision-Making: By providing users with the right information at the right time, businesses can increase engagement and encourage them to move further along the conversion funnel.
• Higher Efficiency = Cost Savings: By optimizing lead qualification processes, businesses can improve efficiency, reduce resource expenditure, and ultimately improve their bottom line.