Introduction
Investing in early talent can be one of the best long-term investments you make for your business. Through their ambition to grow, willingness to learn, awareness of trends, and eagerness to prove themselves; early talent can level up your organization. 12twenty is the only data-powered, privacy-obsessed early-career talent platform. Senior Growth Marketing Manager, Mike Phillips, dives into how their platform productively harnesses data and provides reliable information for students, employers, and university career centers. As a growth marketer, we were eager to dive deeper into Mike’s efforts to serve these unique buying journeys and multi-sided personas. By transitioning from a seller-centric focus to a buyer-centric focus the team prioritize learning from their customers and listening to their needs and pain points. Get more insight from Mike and listen in!
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?
Get The Buying Journey Guide
Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey
