The construction industry has been slow to adapt to technology and automation but like most of us, we had to rethink a lot of our day-to-day operations when the pandemic hit including those stubborn construction buyer personas. Helping to transform the construction industry is Manufactron by Vizz Technologies. Manufacton’s cloud-based software helps manage construction materials, off-site production, and on-site installation. B2B Marketing Director, Alyssa McElrone helps us understand the value they offer and her growth marketing insights for broad and hard-to-reach buyers. PR, word of mouth, paid media, and thought leadership is vital to what they do.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?