Walking around our big cities we often see construction and a development thinking very little about what goes on behind these megaprojects: the data, the money, the people. Helping to simplify megaprojects is Foresight Works, whose AI-enabled technology illuminates the megaproject journey, equipping executives and teams to proceed faster with confidence. Content Lead, Madeleine Jones-Casey dives into their growth marketing and how her role as a content expert has influenced their growth. Madeleine is naturally focused on solidifying its messaging, driving awareness, and supporting inbound leads through an optimized and redesigned website.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?