Industry Spotlight: Growth Marketing in the Residential Appraisal Industry | Interview with Jillian White from Aloft

Introduction

The digital world and technologies are revolutionizing archaic processes and unlocking inefficiencies. On a mission to be a part of this revolution and embrace innovation is Aloft. Aloft provides a new, efficient approach to residential appraisal. By combining the power of technology and human intelligence, they are generating a faster, simpler, and more accurate appraisal process. Gone are the days of forms created for the typewriter, unaccountable appraisal processes, and unacceptable user experiences. The Head of Growth, Jillian White joins us to dive into Aloft’s growth marketing efforts and what it takes to serve and drive awareness in the industry. Through organic growth powered by conferences, speaking engagements, and a better understanding of the varying personas; the team at Aloft drives awareness to a large audience quickly and efficiently.