Industry Spotlight: Growth Marketing in the Automotive Industry | Interview with Eryka Long from DOM360

Industry Spotlight Growth Marketing in the Automotive Industry Interview with Eryka Long from DOM360


In 2022 there were 290.8 million registered cars in the USA alone. How do we find all these cars? Make smart purchases? And find trustworthy dealers. We need the automotive industry coupled with custom creative and proven marketing strategies. DOM360 is an award-winning full-service digital agency that specializes in the automotive industry. Eryka Long is the Marketing and Social Media Manager at DOM360. She joined us to dive into the industry they serve. As a digital agency, it is business-critical that they practice what they preach and ultimately showcase their capabilities through their own growth marketing efforts and strategies. With a focus on website optimization and user experience, Eryka helps us understand the importance of brand compliance and frictionless buying journeys.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?


Get The Buying Journey Guide

Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey