Our guest today is a customer-centric Senior Product Marketing and Enablement Manager from SourceDay. Kelli Stanley joins us to give us an overview of how SourceDay automates purchase order changes and enables supplier collaboration. With its small but mighty marketing team, LinkedIn has been instrumental in its growth marketing. With her product marketing hat Kelli reminds the listeners of the importance of a clear, concise, friendly, honest, and educational website. In their efforts to improve SEO and optimize, Kelli leverages A/B testing but is sure to pivot quickly.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?