Growth Marketing: The Ins & Outs of Growing a WordPress Plugin | Interview with Patrick Rauland from Paid Memberships Pro

Growth Marketing The Ins & Outs of Growing a WordPress Plugin Interview with Patrick Rauland from Paid Memberships Pro

Introduction

WordPress has made website building and design easy, giving everyone access to web development. With the ability to completely customize and leverage its theme and plugin ecosystem it’s dominating the industry. Contributing to the opportunities with WordPress is Paid Memberships Pro, a complete WordPress Membership Plugin. Brand Manager, Patrick Rauland gives us an insight into growth marketing in the WordPress ecosystem and the role SEO and content marketing play in driving growth. Patrick reminds us of the powerful role of data in growth marketing and how we can leverage it to better support our buyers. 

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey