Growth Marketing: How to Drive Growth in a New Product Category | Interview with Brittany Ray from MPOWR Envision

Growth Marketing How to Drive Growth in a New Product Category Interview with Brittany Ray from MPOWR Envision

Introduction

As every business looks to expand and grow there can be an abundance of innovations and strategies that are bought to the table. It’s easy to lose sight and control of these ideas and plans so MPOWR Envision’s software can align teams, foster collaboration, and help accomplish the real mission. As a new product category, we were eager to learn about their growth marketing efforts from the Digital Marketing Manager, Brittany Ray. Brittany gives us an insight into their diverse use cases and how they work to serve their audience with quality content and personalization. With an exceptional customer experience, brand advocacy is driving their growth marketing efforts.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

Get The Buying Journey Guide

Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey