Maximizing Growth Through a User-Focused Website Experience | Interview with Amy Moore from Develop

Maximizing Growth Through a User-Focused Website Experience Interview with Amy Moore from Develop


When you’re looking for a Software Engineer to join your team or you are a software developer on the hunt for a new role, what do you want? An award-winning recruitment business made up of seven brands: develop.NET, develop Java, develop Python, develop JavaScript, develop Change, develop Technology, and develop PHP. Amy Moore, Senior Marketing Manager at Develop, discusses the company’s role as a software engineering recruitment agency. Develop helps software engineering teams scale their operations and bring products to market. They work with companies of all sizes and industries, providing support in various programming languages and technologies. Amy emphasizes the importance of their website as a central hub for clients and candidates; a user-focused website experience, but acknowledges the need to improve data capture and ease of contact. Develop utilizes multiple acquisition channels, including referrals, social media outreach, and traditional recruitment methods, while also offering thought leadership content and valuable resources to differentiate themselves in the market.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

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