Unleashing Growth through the Power of Intimate, Personalized Events | Interview with Matas Stankevicius from Hadrian

Introduction

The big bad world comes with a great deal of security threats. To secure your longevity and remain resilient means investing in the security of your business and its online infrastructure. Hadrian provides you with digital security insights from a hacker’s perspective. Matas Stankevicius, Field Marketing Lead, introduces Hadiran a company that offers service management and continuous automated red teaming, simulating hacker attacks on a company’s assets and providing insights on security performance. The company caters to various sectors, including finance, travel, energy, and manufacturing, as everyone needs cybersecurity. Matas discusses client acquisition channels, highlighting conferences, sales development representatives, and word of mouth. The company is also expanding its digital marketing efforts. Matas, who started as a social media intern, shares insights into his role, focusing on event planning and marketing. He emphasizes the effectiveness of smaller, more personalized events over large conferences and notes the importance of providing meaningful interactions with potential clients over gimmicky merchandise.