Harnessing Websites for Primary Lead Generation & The Power of Empathetic Messaging | Interview with Yasmine de Aranda from Embodied Labs

Introduction

They say you should imagine yourself in someone else’s shoes to truly understand how they feel. What if you could fully immerse yourself in their world? Revolutionizing the world of care is Embodied Labs, a company that provides VR and immersive training solutions for caregivers, healthcare professionals, and family members. Yasmine de Aranda, Marketing Lead helps us understand how they have found success through inbound methods, such as participating in events related to technology, health innovation, or aging. Additionally, the company also engages in outreach campaigns, reaching out to organizations directly and showcasing the value of their solutions. They understand that people may not know what they don’t know, so they proactively introduce themselves to potential clients who may benefit from their training and learning solutions. Word-of-mouth referrals and recommendations play a significant role in spreading awareness about Embodied Labs. As they have been in the market since 2016, their reputation and the positive experiences of their existing customers contribute to attracting new clients. Their website is a primary lead generation tool with a focus on user empathy and clear messaging to drive conversions. Yasmine emphasizes the importance of understanding the customer’s perspective and ensuring that the product or service is the right fit.