The Power of Helping Customers Rather Than Just Selling To Customers | Interview with Paula Velandia from PorterMetrics

The Power of Helping Customers Rather Than Just Selling To Customers Interview with Paula Velandia from PorterMetrics

Introduction

Automation is booming in efforts to reduce mundane tasks and focus our time on things that truly have an impact. Porter is built to let any marketer without previous knowledge of Google Data Studio automates reporting in a few minutes. In a nutshell, Porter is built for marketers who don’t code, want to do things by themselves, appreciate personalized support and hate bureaucracy. The Head of Content Marketing, Paula Velandia reminds us of the power of helping customers rather than just selling to them. With tutorials, guides, templates, valuable CTAs, and quality and educational content Paula and the team greatly support their customers’ buying journey.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

Free AI-Powered Buying Journey Toolkit

Learn how to optimize your buying journey and speed up your revenue with top strategies and invaluable resources.

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