Revolutionizing Inclusive Hiring: How a Website and Education Efforts Generate Leads | Interview with Kayla Kerr from Applied

Revolutionizing Inclusive Hiring How a Website and Education Efforts Generate Leads Interview with Kayla Kerr from Applied


It can be really hard to know if you’re making the right decision. There are endless ‘what ifs’ and doubts. Helping to remove that element of the ‘unknown’ from the recruitment process is Applied. Applied is purpose-built to make hiring empirical and ethical. Their platform uses anonymized applications and skill-based assessments to find talent that would otherwise have been overlooked. VP of Marketing, Kayla Kerr explains how the platform works best for medium-sized enterprises, non-profit organizations, government organizations, and sporting organizations. They attract these key industries and personas through inbound channels such as webinars, training sessions, and word-of-mouth referrals. Their website plays a significant role in how they generate leads, providing access to resources such as blog posts, webinars, guides, and checklists. Offering a video-on-demand demo allows their prospects to get a first-hand experience of their services, showcasing their breadth of offerings with quick time to value.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.

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