How a Director of Product Marketing Leverages a Website | Interview with Gaurav Suman from HiveMQ

How a Director of Product Marketing Leverages a Website Interview with Gaurav Suman from HiveMQ

Introduction

Devices are becoming more and more connected. As we embrace smart living and working the internet of things is booming and growing exponentially. HiveMQ helps companies connect devices to the Internet. They enable fast, secure, efficient, scalable, and reliable bi-directional movement of data between devices and the cloud. The Director of Product Marketing, Gaurav Suman offers us more insight into the industries and users they serve coupled with his growth marketing efforts. Gaurav gives us his learnings from leveraging a website and how it plays a critical role in their organic search and educational efforts. With actionable content, clear messaging, and informative resources HiveMQ offers an independent and converting buying journey.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

Get The Buying Journey Guide

Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey