As marketers, we tend to collect. We collect tools and software in our determination to better aid our efforts to reach, capture and support our audiences. But there’s always something missing; actionable insights, a challenge that both we at Pathmonk and Mediafly are working to solve. Mediafly provides collaborative tools for sellers and marketers to provide interactive, value-focused buying experiences that drive revenue. The VP of product marketing, Nick Thompson, gives us an in-depth look behind the curtain and dives into his role in product marketing. Taking a different approach by focusing more on the customers than the product Nick is working to create impactful copy and productive customer conversations to shape the buying journey, speak the customers’ language, and provide ultimate value.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?