How Stone Marketing doubled inbound leads +100% without adding chatbots
A Colorado digital marketing consultancy had strong traffic from SEO, PPC, and blogging that was not converting into quality leads. Pathmonk engaged visitors personally, with no chatbots, and doubled inbound leads from the website.
A hands-on marketing consultancy
Stone Marketing Strategy, established in 2017 and based in Colorado, is a digital marketing consultancy. Under the guidance of Tricia Stone, the team provides marketing strategy development, organic and paid marketing, and content creation, customizing their approach for each client. They are enthusiastic about using the latest marketing technologies to help businesses grow.
The challenge: low lead quantity and quality
Despite a robust multi-channel lead generation strategy, including SEO, PPC, and a strong blogging presence, Stone Marketing found that high website traffic was not converting into a proportionate number of quality leads.
- Traffic without conversion. Plenty of visitors arrived, but too few became quality leads
- No impersonal bots. The team wanted to engage visitors effectively without conventional chatbots that could detract from the experience
- Genuine engagement. The priority was real human connection over artificial interaction
The solution: personalized visitor engagement
Stone Marketing implemented Pathmonk, a conversion optimization tool designed to enhance the buyer's journey on their website without the use of chatbots.
Stage-matched micro-experiences
Pathmonk delivered micro-experiences tailored to each visitor's stage in the buying journey, from raising engagement in the awareness stage to building trust in the consideration stage.
Awareness to decisionNo chatbotsStraightforward setup
The AI proactively engaged visitors and guided them into Stone Marketing's sales process based on real-time behavior, with minimal effort and no manual workflow adjustments.
Real-time intentNo dev workBy reading real-time behavior and interest, Pathmonk guided the right visitors into the sales process without the impersonal feel of a bot.
The results: +100% website conversions
Adopting Pathmonk led to a more than 100% increase in website conversions, doubling inbound leads from the site.
- +100% website conversions, inbound leads from the website doubled
- Better sales conversations, as pre-qualified lead profiles enabled more targeted outreach
- More engaged visitors, as micro-experiences kept potential clients interested and involved
By personalizing the journey instead of automating a chatbot, Stone Marketing turned existing traffic into twice the leads.
Key takeaways: what made it work
- Personalize or perish. Tailoring the digital journey to each visitor's needs is crucial, and understanding individual behavior wins big
- AI is your ally. Pathmonk's AI did not just automate, it reshaped Stone Marketing's engagement strategy
- Ditch the bot, keep the human touch. Visitors crave real, personalized engagement, not one-size-fits-all automated conversations
As a marketing agency, we've used Pathmonk to generate more business opportunities and improve our online performance.
Tricia StoneCEO, Stone Marketing Strategy
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