Our team at Pathmonk has spent time analyzing and understanding chatbots and the true value they can offer. Our guest today agrees; that chatbots have their limits and can’t help to resolve complex issues. Thom Robbins is the Director of Marketing at PeopleReign; a SaaS platform that automates IT and HR employee service and reduces call volume by 65%. Thom dives into their broad-reach education efforts and reminds marketers of the importance of message testing. Being agile and adaptable is an incredible opportunity to drive tangible results from your website. Test, adapt, and test again.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?