How to increase e-commerce sales with Pathmonk

Driving traffic to an online store is one thing—getting visitors to actually buy is another. Most e-commerce businesses struggle with low conversion rates, even when their site attracts thousands of visitors.

Why?

• Indecisive shoppers – Visitors browse but don’t commit to a purchase.
• Lack of personalized guidance – Too many choices without direction lead to decision fatigue.
• Missed sales triggers – Discounts, bestsellers, and product highlights aren’t shown at the right time.

The result? High traffic, low conversions, and abandoned carts.

Pathmonk fixes this by detecting visitor behavior in real time and triggering microexperiences that push users toward buying. Whether it’s highlighting bestsellers, helping customers choose the right product, revealing discounts strategically, or promoting specific items, Pathmonk ensures more visitors turn into paying customers.

In this guide, we’ll break down how to systematically increase e-commerce sales with Pathmonk, the most effective strategies, and real-world results from businesses that have optimized their conversions.

Step-by-step: How to increase e-commerce sales with Pathmonk

1. Promote bestsellers to increase conversions

📌 Best for: E-commerce stores with high-performing products that drive the majority of sales (e.g., fashion, electronics, beauty, DTC brands).

Best-selling products already have demand—but visitors won’t always find them on their own. Pathmonk detects when a visitor is browsing without clear intent and dynamically showcases bestsellers through microexperiences, making it easier for them to decide.

🔹 When to use:

• You want to highlight high-converting products to drive impulse purchases.
• Your visitors spend time browsing but don’t take action.
• You need a way to reduce choice overload and direct users to proven products.

⚙️ Technical note: Use Pathmonk’s analytics to track which products drive the highest conversions and adjust featured bestsellers accordingly.

🔗 Learn more: How to increase e-commerce sales by promoting bestsellers with Pathmonk

2. Use a product selector to help visitors find the right item

📌 Best for: Stores with large catalogs, customizable products, or complex product choices (e.g., tech, skincare, home appliances, supplements, print-on-demand, tailored services).

Too many choices lead to decision fatigue, causing visitors to abandon their session without buying. Pathmonk’s product selector guides users step by step, asking them about their preferences and recommending the best product for their needs.

🔹 When to use:

• Your product catalog is diverse and overwhelming for new visitors.
• You want to create a more personalized shopping experience.
• Your store sells customizable products (e.g., selecting laptop specs, personalized skincare routines, or build-your-own furniture).
• Your customers typically need guidance before making a decision (e.g., choosing the right supplement, mattress, or pet food).

🔗 Learn more: How to increase e-commerce sales by helping customers select the right product using Pathmonk

3. Reveal discount codes strategically 

📌 Best for: Businesses using limited-time offers, seasonal sales, or discount-based conversion strategies.

Many visitors expect discounts but don’t see them in time, leading to lost sales. Pathmonk identifies hesitant shoppers—like those who spend too long on a product page or try to exit—and reveals a discount code at the right moment to nudge them into purchasing.

🔹 When to use:

• You notice high cart abandonment rates due to price sensitivity.
• You want to increase urgency and push users to complete their purchase.
• Your business runs promotional campaigns that need better visibility.

🔗 Learn more: How to increase e-commerce sales using coupon codes with Pathmonk

4. Promote specific products dynamically

📌 Best for: Stores that want to highlight new arrivals, underperforming products, or inventory they want to clear.

Not every visitor knows which product to explore first. Pathmonk can dynamically promote selected products based on visitor behavior, ensuring users see the most relevant items before leaving.

🔹 When to use:

• You have a new product launch and want to increase visibility.
• Some products aren’t getting enough traffic, and you need to drive attention to them.
• You want to experiment with A/B testing different product promotions.

🔗 Learn more: How to increase e-commerce sales by promoting products effectively using Pathmonk

What types of e-commerce businesses benefit the most?

Not all online stores face the same challenges when it comes to increasing sales. Some struggle with high cart abandonment rates, while others need to help customers find the right product faster. Pathmonk helps e-commerce stores optimize the buying journey, but it’s especially effective for:

🔹 Stores with a clearly identified bestseller – If your business relies on showcasing top-performing products—like apparel, beauty, tech gadgets, or trending consumer goods—you need to make sure visitors see them at the right time. Pathmonk highlights bestsellers dynamically, ensuring they don’t get buried in large catalogs.

🔹 E-commerce brands with large or complex product catalogs – Stores selling electronics, supplements, skincare, home appliances, or industrial equipment often have too many choices, leading to decision fatigue. A product selector helps customers find what suits their needs, improving conversion rates.

🔹 Businesses relying on discounts and promotions – If your store runs seasonal promotions, flash sales, or discount codes, but visitors aren’t seeing them at the right time, Pathmonk ensures offers are revealed when they’re most likely to drive action.

🔹 E-commerce brands with high cart abandonment rates – Many online stores lose sales because shoppers add items to their cart but never complete the purchase. Pathmonk detects when visitors hesitate and triggers microexperiences like discount reminders or personalized product nudges to keep them engaged.

🔹 B2B, industrial, and manufacturing e-commerce stores – Unlike B2C, industrial buyers often need to configure products, check bulk pricing, or request a quote before purchasing. Pathmonk improves this process by guiding visitors to the right product selection tools, surfacing volume discounts at the right time, and ensuring key decision-makers see relevant offers or product recommendations before leaving.

The more visitors see the right product, discount, or recommendation at the right time, the more purchases get completed—before they leave the site.

Case study: How SmarterStore increased e-commerce sales by 178% with Pathmonk

Even with a strong stream of visitors, getting customers to make a purchase isn’t guaranteed—especially when decision fatigue kicks in. SmarterStore, an Italian e-commerce company specializing in mobile phones, tablets, and hi-tech accessories, faced this exact challenge. Despite consistent website traffic, potential buyers struggled to navigate their large product catalog and make a confident purchase decision.

The challenge: Decision fatigue was killing conversions

SmarterStore identified several key obstacles preventing visitors from completing a purchase:

SmarterStore identified several key obstacles preventing visitors from completing a purchase:

• Overwhelming product choices – A vast catalog of mobile phones left shoppers unsure of which option best suited their needs.
• Long decision-making times – Visitors browsed extensively but struggled to reach a confident purchase decision.
• Lack of structured guidance – Without clear product recommendations, users hesitated, increasing drop-off rates.
• Missed opportunities to engage shoppers at key moments – Visitors weren’t getting the right nudges at the right stage of their buying journey.

To fix the broken purchase journey, SmarterStore needed a solution that simplified decision-making and guided users toward completing a purchase.

The solution: AI-powered interactive product selector

To reduce decision fatigue and increase purchases, SmarterStore integrated Pathmonk’s AI-driven product selector into their website. This tool dynamically adapted to each visitor’s behavior and guided them step-by-step toward the best-fit phone based on their needs.

✅ Personalized product recommendations – Instead of leaving users to browse endlessly, the product selector asked simple, structured questions to narrow down options and present the most relevant choice.

✅ Eliminating choice paralysis – By reducing the number of decisions customers had to make manually, Pathmonk helped speed up the buying process and increase purchase confidence.

✅ Real-time intent detection – Pathmonk identified when a visitor was hesitating and triggered the product selector at the right moment, ensuring shoppers stayed engaged instead of dropping off.