How to Manage a Shift to a Different Target Persona | Interview with York Barrington from Spaice

How to Manage a Shift to a Different Target Persona Interview with York Barrington from Spaice 1

We all want a perfect home. We have ideas and inspiration blossoming from our heads, but how will it really look? Is it possible? Can we really do this? Visualization is key in any home renovation and Spaice makes it possible. They provide the most modern artificial intelligence-based design capabilities and high-quality 3D rendering with their all-in-one platform for everything from design, quotation, invoicing, product/material ordering and tracking and so much more. Targeting both homeowners and contractors York Barrington, VP of Sales and Marketing dives into serving the home-owner target persona and shifting their digital marketing and buying journey.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

Free AI-Powered Buying Journey Toolkit

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