The pandemic gave us the opportunity to spend more time at home, and connect with our families and children. Although quality time was welcomed, parenting is no easy feat. Sesh helps parents build healthy relationships with their children, and manage behavioral issues. Head Of Marketing & Community, Sierra Dowd gives us insight into what it takes to drive awareness for their web app. Through quality content, micro-influencers, and press, the team draws prospects to their website. Their website plays 3 critical roles; drive brand awareness, highlight value propositions, and set expectations. Sierra gives our listeners tips, from her years of experience, on what it takes to drive conversions.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?