How to Support the Buying Journey in the Metaverse | Interview with Christine Dart from Helpshift

How to Support the Buying Journey in the Metaverse Interview with Christine Dart from Helpshift

Introduction

As apps grow and users rely on apps for their daily activities the more necessity there is for customer support and improved customer experience. Helpshift is a mobile-first customer service platform. It delivers a great in-app help experience for many of the world’s top mobile apps and mobile games. Having established their brand within specific industry verticals, The Global Head of Marketing, Christine Dart, dives into future shifts and their expansion into supporting the Metaverse. With this complex space and growing demand supporting the buying journey is critical to the success of operating within the Metaverse. Christine gives us insight into Helpshift’s efforts to provide this customer support.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.

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