The Impact of Live Events on Enhancing Client Engagement and Driving Growth | Interview with Adam Burak from Freemarket

Introduction

Having access to a global market can be a transformative force, offering opportunities for growth and expansion. Freemarket is a global cross-border payment provider aiming to facilitate international trade and remittance. Adam Burak, Marketing, Online Sales and Event Professional joins us to give more insight into Freemarket and their impressive list of 500 corporate clients. They serve SMEs struggling with cross-border payments, as well as financial service firms in gaming, gambling, and PSPs. Freemarket acts as a link, offering speed, security, and stability to industries unable to approach tier-one banks. Their website serves as a dynamic gateway, not only providing essential information but also showcasing thought leadership content and platform demonstrations that give potential clients a tangible sense of their capabilities. This online presence is a crucial tool in converting curious visitors into enthusiastic customers. However, the company’s growth strategy extends beyond the virtual realm, as they recognize the pivotal role of live events in their journey. By organizing and participating in these events, Freemarket taps into the power of direct interaction, building relationships, enhancing client engagement, and generating contracts. The events not only contribute to brand awareness but also align seamlessly with their sales-focused marketing approach, effectively driving new client acquisitions and fostering their impressive 90% retention rate.